The right message at the right time can change everything.
Most businesses and nonprofits have a great story.
They just can't get it out of their heads and into their marketing in a way that connects. They have a lot to offer, but the right people aren't finding them, and the ones who do aren't becoming clients.
In other words, they’re not inviting people into the right story. I know, because the right words at the right time completely changed my life.
In 2015, I saw an ad for an organization called Venture that said, "Do you want to do something epic about injustice this summer?" I signed up for a 500-mile bike ride from Seattle to Portland to raise money for International Justice Mission.
The furthest I'd ever ridden was 20 miles. I didn't even have a bike. But this felt like something I was supposed to do.
That one decision led to a career working in Major League Baseball with the Minnesota Twins and Chicago Cubs, before spending the past 7 years working at StoryBrand for Donald Miller, most recently as Director of Marketing, where we launched 4 best-selling books, 20 products, and hundreds of campaigns.
I’ve seen over and over how the right message at the right moment changes everything. So that’s what I do now — I help service businesses and nonprofits find the right words to move people to take action.
You already have a great story. Let’s make sure the right people can hear it.
I live in Nashville, TN with my wife, 2 boys, and golden retriever named "Coach" Eric Taylor. When I'm not working, I'm probably outside:
Kayaking or hiking at a state park
Coaching Little League
Tending my garden
Smoking meat on the Traeger
Riding bikes
Reading on the porch
Sitting around the fire with friends
Why Trailhead?
Through Trailhead Marketing, I help service businesses and nonprofits find a clearer path to growth. Together, we can help your business tell a better story that reaches more people and turns them into customers (or donors) and fans.
Core Values
People over Profit
I believe work is made for people, not the other way around. Our businesses exist to meet needs, solve problems, provide meaningful work, and generate returns.
Stewardship
When you trust me with your business, you deserve my best efforts to protect, manage, and grow your brand.
Redemptive Vision
I believe in using creativity and courage to envision new ways to realize your brand's potential and solve problems.
Who We Work With
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Businesses ready to grow to $1M+ without the overhead of a full-time marketing hire
Current client roster includes coaches, physicians, window treatment services, and consultants in the ABA industry
Solopreneurs looking to grow to $1M - $3M in the next 12 months
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Organizations and ministries who are looking to scale their fundraising revenue without hiring more staff or paying high agency fees.
Looking for more stories, practical examples, or a place to connect? Let’s talk on LinkedIn.
Need some quick advice on what to do next?
Let’s talk, and I’ll give you some practical steps to chart the path forward. Absolutely free.