See our work

Trailhead Marketing helps service businesses and nonprofits generate revenue through brand messaging, defining marketing strategy, installing revenue generating systems, and running marketing campaigns. See some examples below of recent client work.

Paragon Osteopathy

Paragon Osteopathy is a new clinic in Parsippany, New Jersey and needed clearer brand messaging and more local visibility.

Trailhead created a new website, full sales funnel, optimized Google Business Profile, newsletter and content strategy, and Google Local Service Ads to increase visits booked by 56% month over month.

  • Brand messaging

  • Marketing strategy

  • Website development

  • Lead magnet

  • Nurture emails

A man jogging on a bridge during sunrise, wearing a hoodie, shorts, and running shoes, with a cityscape in the background.
A man jogging on a bridge during sunrise, wearing a hoodie, shorts, and running shoes, with a cityscape in the background.

  • Sales emails

  • Local SEO

  • Google Business Profile

  • Content marketing

  • Google Local Service Ads

56%

Increase in site traffic

74%

More clicks from Google

56%

More visits booked

Fix Turnover

Fix Turnover solves a very specific problem — helping Applied Behavior Analysis (ABA) companies retain more Registered Behavioral Technicians (RBTs).

RBTs work with autistic children to build communication, social, and life skills. And when RBTs leave, it costs the ABA companies thousands, plus families go unserved or cycle through RBT after RBT.

Trailhead clarified Fix Turnover’s brand messaging, implemented the message into their website, and built out a full sales funnel.

  • Brand messaging

  • Website copy

  • Lead magnet

  • LinkedIn ghostwriting

A website homepage promoting a service called Fix Turnover to help ABA companies reduce employee turnover, featuring a laptop and smartphone screens showing assessment results and a call-to-action button.
A website homepage promoting a service called Fix Turnover to help ABA companies reduce employee turnover, featuring a laptop and smartphone screens showing assessment results and a call-to-action button.

  • Sales emails

  • Nurture emails

  • Lead magnet

  • Live webinars

33%

Increase in site traffic

20%

Webinar conversion rate to new workshop offer

825%

More leads.

HomeReadyVets

HomeReadyVets is a new nonprofit with the mission of helping military veterans fully understand their VA loan benefits through free classes and consultations.

HomeReadyVets needed website copy and a new Squarespace website so they could officially launch.

Homepage of HomeReadyVets website with a hero image of a soldier playing with a young child. Overlay text reads: 'Close on your home using every VA loan benefit you earned.' Navigation menu at the top includes Home, Realtors, Loan Officers, Our Mission, and a button for Contact HomeReadyVets.

  • Website copy

  • Website design and development