Find the right words.
Reach the right people.
Brand messaging and done-for-you marketing for service businesses and nonprofits
Trusted by brands like:
Running your business leaves no time to market it.
You’re responsible for everything from sales to operations to client delivery. And that usually leaves little to no time for marketing.
So you send an email when you remember or tinker with your website. Maybe write a LinkedIn post. You're staying busy, but you don’t have a steady pipeline of clients.
You didn’t start your business to become a full-time marketer. You need a guide who can help you map out a plan for growth and get it all done.
You know you need to be marketing, but you don’t have the time (or the budget for a full-time hire)
You’re doing good work but struggle to explain what you do or how you’re different.
You don’t have a repeatable marketing strategy
Your MAP for growth.
Messaging
We make foundational decisions about your brand message and positioning to identify your ideal customer, the problem you solve, what you offer, and what makes your brand the right choice.
Activation
We install a marketing plan that gets your message seen by the right people, converts them into customers, and turns customers into raving fans.
Performance
We measure the results so we can double down on what works. Then, we iterate and improve on our strategy.
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“The best marketing leader I’ve known.”
Donald Miller CEO, StoryBrand
A clear message is the compass your brand needs.
Messaging isn’t a nice-to-have. Messaging is your foundational brand strategy.
When you know your ideal client, the problem you solve, and what makes you the right choice, your marketing strategy gets a lot clearer.
“I’m getting pumped about my own product just reading the way you wrote about it!”
Jacob Bradley CEO, FixTurnover
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Choose Your Path
From senior-level marketing strategy, execution, and leadership, we’ll find the right path to grow your business.
Advisory
$2,000 / mo
For new businesses, new offers, or founders who need a strategic thought partner.
Messaging strategy session and playbook
Foundational brand message
Brand story
Key differentiators
Positioning strategy
Core values
90 Day Marketing Strategy Roadmap
2x / month strategy calls
Async communication between calls
Growth Partner
$4,000+ / mo
For growth-stage businesses who need an experienced leader to own marketing strategy + execution.
Everything in Advisory
Messaging strategy session and playbook
90 Day Marketing Strategy Roadmap
2x / month strategy calls
Async communication between calls
Core funnel optimization
Homepage
Emails
Lead magnets
Marketing campaign strategy and execution
Fractional Revenue Executive
Custom Pricing
For $1m+ businesses who want to break through a revenue plateau.
Revenue strategy development and leadership guidance
Alignment between marketing and sales teams
Pipeline structure and revenue forecasting support
Messaging clarity and market positioning input
Oversight of marketing initiatives and growth channels
Ongoing strategic reviews with leadership
Scope varies depending on company size, team structure, and growth goals.
Don’t see exactly what you need? Or know you need something, but aren’t sure what? Schedule a call and l’ll help you figure out the right next steps.
Here’s how we work together
Schedule a call
We’ll talk about your goals, identify the gaps, and map out a plan to attract more of your ideal clients.
Build your marketing
We'll clarify what you do, who you're for, and what makes you different. Then we’ll put that message to work in your website, emails, and marketing.
Grow your business
With the right message and marketing in place, more of your ideal clients will find you and say yes.
It’s not a sales problem;
It’s a words problem.
For most businesses, their message doesn't clearly explain what they do or why it matters. They’re doing marketing, but it isn’t converting. On top of that, there's no cohesive strategy tying any of it together.
That’s where I come in.
My name is Josh Landrum. As the former Director of Marketing at StoryBrand, I've worked directly with Donald Miller to launch 4 best-selling books, 20 products, and hundreds of campaigns. I’ve also coached hundreds of businesses to clarify their messages.
At Trailhead Marketing, I help service businesses and nonprofits turn more leads into clients (and donors) through brand messaging and marketing strategy.
NEWSLETTER
Trail Markers
Weekly notes from the trail on story, strategy, and building a redemptive business.
For founders and leaders who believe their businesses exist to serve their community, renew culture, and bless their employees and clients.
Frequently Asked Questions
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Brand messaging is the words a business uses to communicate what it offers, why customers need it, and why it matters clearly enough that people immediately understand how it helps them survive, thrive, or achieve something meaningful.
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You can! But brand messaging is hard to do yourself because you’re so close to what you do. You’re an expert that understands your business and industry better than anyone, and translating that into a clear, compelling message is a challenge.
For most businesses, it will be quicker and more effective to hire an objective consultant to help with your brand message.
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Yes! In addition to brand messaging, I help clients with all things marketing:
Strategy
Websites
Emails
Lead magnets
Content
SEO and AEO
We’ll create a tailored plan for your business that supports your goals, capacity, and budget.
Looking for more stories, practical examples, or a place to connect? Let’s talk on LinkedIn.
Need some quick advice on what to do next?
A lot of people know they need something, but they’re not sure what. If you’re ready to grow your business or launching something new, let’s talk. I’d love to help you figure out the right next steps. Absolutely free.