Break through your revenue plateau with an aligned sales and marketing team.
Fractional revenue leadership for $1m+ founder-led and growth-stage companies to help founders step out of sales.
Siloed sales and marketing teams put a ceiling on growth.
Many founder-led companies reach a point where revenue growth stalls out. Marketing is measured on how many leads they generate, but when those leads aren’t qualified, sales struggles to close.
When sales and marketing teams aren’t aligned around shared priorities and incentives, they stay busy, but move in entirely different directions.
Revenue generation is overly reliant on the founder.
Marketing campaigns don’t translate into qualified leads or sales.
Leadership lacks clear visibility into pipeline health.
Meet Your Fractional Revenue Executive
Most companies need an experienced leader that can bring clarity and structure to the revenue side of the business.
I’m Josh Landrum. I provide Fractional Revenue Executive services to guide leadership teams through strategy, alignment, and execution for a fraction of the cost of a full time leadership hire.
When your sales and marketing is finally aligned around a clear direction, you’ll break through your revenue plateau.
Former marketing leader for StoryBrand and Donald Miller and StoryBrand Certified Guide
Certified in the Velocity Framework as a Fractional Revenue Executive
Over a decade of sales, marketing, and leadership experience
The Velocity Flywheel
As a Fractional Revenue Executive, I use the Velocity Flywheel to help companies implement repeatable, 90 day sprints to create compounding momentum.
Unify into one revenue team
Align sales and marketing into a cohesive revenue team.
Favorite Customer Profile
Identify and target the most profitable, low-friction clients.
Set goals
Establish clear, measurable, and highly visible KPIs.
Clarify message
Orient marketing and sales language around Favorite Customer Profile using the StoryBrand Messaging Framework.
Get visible
Deploy targeted marketing campaigns to capture market attention.
Sales process that builds trust
Turn sales into a repeatable, scalable system that isn’t founder-dependent or reliant on a star salesperson.
Deliver and assess
Review data, client satisfaction, and cycle times to optimize the operational system.
What’s Included?
Fractional Revenue Executive services typically include:
Revenue strategy development and leadership guidance
Alignment between marketing and sales teams
Pipeline structure and revenue forecasting support
Messaging clarity and market positioning input
Oversight of marketing initiatives and growth channels
Ongoing strategic reviews with leadership
Scope varies depending on company size, team structure, and growth goals.
$8,000+ / month
How it works
Strategy
Define positioning, priorities, and a marketing roadmap tied to revenue goals.
Alignment
Connect marketing, sales, and leadership around a unified growth plan.
Oversight
Measure performance and ensure every activity and dollar spent is working.