Find the right words.

Reach the right people.

Brand messaging and done-for-you marketing for service businesses and nonprofits

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Trusted by brands like:

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Running your business leaves no time to market it.

You’re responsible for everything from sales to operations to client delivery. And that usually leaves little to no time for marketing.

So you send an email when you remember or tinker with your website. Maybe write a LinkedIn post. You're staying busy, but you don’t have a steady pipeline of clients.

You didn’t start your business to become a full-time marketer. You need a guide who can help you map out a plan for growth and get it all done.

You know you need to be marketing, but you don’t have the time (or the budget for a full-time hire)

You’re doing good work but struggle to explain what you do or how you’re different.

You don’t have a repeatable marketing strategy

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Your MAP for revenue growth.

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Messaging

We make foundational decisions about your brand message and positioning to identify your ideal customer, the problem you solve, what you offer, and what makes your brand the right choice.

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Activation

We install a marketing plan that gets your message seen by the right people, converts them into customers, and turns customers into raving fans.

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Performance

We measure the results so we can double down on what works. Then, we iterate and improve on our strategy.

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Donald Miller, CEO of StoryBrand
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“The best marketing leader I’ve known.”

Donald Miller CEO, StoryBrand

A clear message is the compass your brand needs.

Messaging isn’t a nice-to-have. Messaging is your foundational brand strategy.

When you know your ideal client, the problem you solve, and what makes you the right choice, your marketing strategy gets a lot clearer.

“I’m getting pumped about my own product just reading the way you wrote about it!”

Jacob Bradley CEO, FixTurnover

Jacob Bradley, CEO of Fix Turnover
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Choose Your Path

From senior-level marketing strategy, execution, and leadership, we’ll find the right path to grow your business.

Marketing Workshop

$2,500

For founders who need a clear plan to get the right people into more sales conversations.

Set Goals

  • Revenue and sales goals

  • Determine KPIs and top priorities

Clarify Message

  • Best-fit customer profile

  • Positioning and differentiation

Create Strategy

  • Identify where to find more best-fit customers

  • Build customer journey from first interaction to sales conversation

  • Create an actionable 90-day marketing plan

Growth Partner

$5,000+ / mo

Trailhead handles strategy, copy, and marketing execution so you don’t have to.

Marketing Workshop

Create the Core Marketing Assets

  • Turn your workshop messaging into clear website and sales copy

  • Build the specific campaigns and touchpoints in your 90-day plan

  • Write the emails, landing pages, outreach messages, and content

Execute the Strategy

  • Implement your 90-day marketing plan

Ongoing Partnership

  • Weekly strategy and working calls

Fractional Revenue Executive

Custom Pricing

For $1m+ businesses who want to break through a revenue plateau.

  • Revenue strategy development and leadership guidance

  • Alignment between marketing and sales teams

  • Pipeline structure and revenue forecasting support

  • Messaging clarity and market positioning input

  • Oversight of marketing initiatives and growth channels

  • Ongoing strategic reviews with leadership

Scope varies depending on company size, team structure, and growth goals.

SEE MORE

Don’t see exactly what you need? Or know you need something, but aren’t sure what? Schedule a call and l’ll help you figure out the right next steps.

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Here’s how we work together

Schedule a call

We’ll talk about your goals, identify the gaps, and map out a plan to attract more of your ideal clients.

Build your marketing

We'll clarify what you do, who you're for, and what makes you different. Then we’ll put that message to work in your marketing.

Grow your business

With the right message and marketing in place, more of your ideal clients will find you and say yes.

It’s not a sales problem;
It’s a words problem.

For most businesses, their message doesn't clearly explain what they do or why it matters. They’re doing marketing, but it isn’t converting. On top of that, there's no cohesive strategy tying any of it together.

That’s where I come in.

My name is Josh Landrum. As the former Director of Marketing at StoryBrand, I've worked directly with Donald Miller to launch 4 best-selling books, 20 products, and hundreds of campaigns. I’ve also coached hundreds of businesses to clarify their messages.

At Trailhead Marketing, I help service businesses and nonprofits turn more leads into clients (and donors) through brand messaging and marketing strategy.

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Josh Landrum, founder of Trailhead Marketing

FREE MESSAGING AUDIT

Find the right words

When your message is clear and compelling to the right audience, your brand will stand out, be remembered, and get picked.

The problem is, you’re so close to your business that it’s hard to know what’s working and what isn’t when it comes to your message.

Just share your website URL and I'll send you actionable recommendations to sharpen your message, absolutely free.

GET MY FREE MESSAGING AUDIT

Frequently Asked Questions

  • Brand messaging is the words a business uses to communicate what it offers, why customers need it, and why it matters clearly enough that people immediately understand how it helps them survive, thrive, or achieve something meaningful.

  • You can! But brand messaging is hard to do yourself because you’re so close to what you do. You’re an expert that understands your business and industry better than anyone, and translating that into a clear, compelling message is a challenge.

    For most businesses, it will be quicker and more effective to hire an objective consultant to help with your brand message.

  • Yes! In addition to brand messaging, I help clients with all things marketing:

    • Strategy

    • Websites

    • Emails

    • Lead magnets

    • Content

    • SEO and AEO

    We’ll create a tailored plan for your business that supports your goals, capacity, and budget.

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Looking for more stories, practical examples, or a place to connect? Let’s talk on LinkedIn.

Connect on LinkedIn

If you're a founder running the marketing side of your business alone, this is for you.

In 30 minutes, we'll talk through:

  • What you're trying to grow (revenue goals, offer, audience)

  • Where your marketing is working and where there are opportunities to improve

  • What's realistic to fix in the next 90 days

Afterward, I'll build you a custom 90-day marketing plan for free. It's yours to keep, whether we work together or not.

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